Marketing Executive

Saint-Gobain India Private Limited - Glass Business

2 - 5 years

0 Lacs

Chennai Tamil Nadu India

Posted:3 hours ago| Platform:

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Skills Required

marketing crm management branding merchandising engagement

Work Mode

On-site

Job Type

Full Time

Job Description

Responsible for awareness and promotional activities across stakeholders – channel, influencers, contractors
Collaborate with B&C and vendors to develop marketing collaterals for all product ranges – physical, digital, phygital
Spear head the digital initiatives and their adoption related to the Cconnect CRM, rConnect Order Management system and other key applications
Track noteworthy projects and collaborate for social media posts, photoshoots and testimonials
Identify trends, competitors and customer preferences through regular market visits
Scorecard and scheme management for team
Strategize, Plan, and Execute participation at Expos, which includes conceptualize the event, budget proposals and close quotes/negotiations, Branding. AVs, Performance, Gifts by liaising with internal and external teams
Plan and execute a marketing plan calendar for influencers eg: Day celebrations
Collaborate with agencies to have a loyalty program for influencers
Brand Visibility and activation covering Merchandising, Site Branding, Factory Visits, Exhibitions etc.
Ensure all the feedback are documented and prompt actions are taken to address concerns
Execute the engagement activities for earmarked days

QUALIFICATIONS

MBA Mandatory

EXPERIENCE REQUIRED:

2-5 years of experience in marketing, preferably in the paints, interiors, home décor, or building materials industry

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