Marketing Executive

Marketing Operations Specialist – Logistics Company

Key Responsibilities

1. Marketing Process & Project Management

• Develop, document, and optimize marketing workflows and standard operating procedures for campaigns, content, events, and lead management.
• Coordinate cross-functional collaboration between sales, operations, product, and customer service teams.
• Manage marketing calendars, timelines, and task tracking to ensure on-time execution.

2. Marketing Technology & Automation

• Implement automation workflows for email nurturing, lead scoring, and customer segmentation.
• Ensure integration between CRM (e.g., Salesforce) and marketing systems.

3. Data, Analytics & Reporting

• Track campaign effectiveness, lead quality, ROI, and funnel performance.
• Build dashboards and reports for leadership—highlighting trends in customer acquisition, industry demand, and logistics market segments.
• Maintain data accuracy and compliance with privacy standards.

4. Lead Management

• Manage end-to-end lead processes from capture to handoff to sales.
• Define lead qualification criteria and support alignment between marketing and sales teams.
• Improve conversion rates and monitor pipeline health.

5. Content & Campaign Support

• Support development and distribution of email campaigns, newsletters, case studies, and industry insights.
• Coordinate digital ad campaigns targeting shippers, manufacturers, e-commerce clients, and supply chain partners.
• Ensure brand consistency across all logistics service lines (freight forwarding, trucking, warehousing, last-mile, etc.).

6. Vendor & Budget Management

• Manage marketing-related third-party vendors, agencies, and tools.
• Track and optimize marketing budgets, spend, and resource allocation.

Qualifications

• Bachelor’s degree in Marketing, Business, Logistics, Supply Chain, or related field.
• 3Years years of experience in marketing operations, demand generation, or marketing analytics.
• Experience in logistics, supply chain, transportation, or B2B industries preferred.
• Strong understanding of CRM
• Advanced Excel or data analysis skills;
• Excellent organizational, communication, and project-management abilities.

Key Competencies

• Analytical and data-driven mind set
• Process-oriented with attention to detail
• Strong cross-functional communication
• Ability to manage multiple projects
• Understanding of logistics industry trends and customer needs

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person