Marketing Executive

Job Profile - Marketing Executive

Location:

Position:

About the Company:

Vocational Training and Skill Development

Role Overview:

Marketing Executive

Key Responsibilities:

Business Development & Student Enrollment

• Drive admissions by engaging with prospective students and parents.
• Plan and execute local marketing strategies to achieve enrollment targets.
• Conduct seminars, school/college visits and community programs to generate leads.
  

Promotional Activities

• Organize and participate in promotional events, career fairs and local campaigns.
• Distribute promotional materials and ensure effective branding at the branch.
• Monitor competitor activities and suggest innovative marketing initiatives.
  

Lead Generation & Follow-Up

• Generate inquiries through field visits, digital campaigns, and referrals.
• Maintain regular follow-ups with leads and convert them into enrollments.
• Maintain accurate records of inquiries, follow-ups and conversions.
  

Coordination & Reporting

• Work closely with the Center Manager to align business development activities.
• Provide weekly MIS reports on leads, follow-ups and enrollments.
• Share market insights and feedback to improve strategies.
  

Candidate Requirements

• Education:

  Graduate in any discipline.

• Experience:

  2 to 5 years in marketing, business development or admissions (education/training sector preferred).

• Skills:

• Strong communication and interpersonal skills.
• Field marketing and student counseling exposure.
• Ability to plan and execute promotional events.
• Proficiency in MS Excel/Word for reporting.
  

• Other:

  Must be open to extensive fieldwork in the Bagnan region.

Growth Opportunity

• Work with one of the most reputed skill development brands in Eastern India.
• Opportunity to move into

  Senior Marketing / Business Development Manager

  roles with performance.
• Exposure to both

  on-field marketing

  and

  strategic enrollment growth initiatives

  .