Marketing Executive

Qualifications & Experience

• Bachelor’s degree in Marketing / Management / Communication / Mass Media
• Master’s degree (MBA / PGDM – Marketing) preferred
• Experience in education marketing / admissions / corporate marketing (preferred)
• Understanding of:
• Higher education ecosystem
• UGC and NEP-2020 principles related to admissions and outreach

Roles and Responsibilities

A. Marketing Strategy & Planning

• Support development and execution of annual marketing and admission promotion plans
• Ensure all promotional activities comply with UGC norms and ethical standards

B. Branding & Promotion

• Promote University programs through:
• Print media
• Digital marketing
• Outdoor publicity
• Events and fairs
• Ensure accuracy of information related to:
• Programs
• Eligibility
• Approvals and recognitions

C. Digital Marketing

• Coordinate social media campaigns, website updates, and online advertisements
• Generate leads through digital platforms in compliance with UGC guidelines
• Monitor campaign performance and prepare reports

D. Outreach & Institutional Promotion

• Participate in:
• Education fairs
• School/college visits
• Seminars and workshops
• Coordinate with faculty and admissions team during outreach programs

E. Lead Generation & Coordination

• Generate and transfer leads to the admissions team
• Coordinate follow-up activities with counsellors to improve conversions

F. Data Management & Reporting

• Maintain marketing and lead data using CRM / ERP tools
• Prepare daily/weekly/monthly performance reports

G. Compliance & Quality Assurance

• Ensure marketing materials reflect:
• Correct UGC approvals
• AICTE / BCI / INC / NCTE approvals (as applicable)
• Support NAAC/IQAC documentation related to outreach and branding

5. Key Performance Indicators (KPIs)

• Lead generation volume and quality
• Brand visibility and outreach reach
• Campaign effectiveness and ROI
• Accuracy and compliance of promotional content

6. Skills & Competencies

• Communication and presentation skills
• Digital marketing knowledge
• Data analysis and reporting ability
• Ethical marketing practices
• Team coordination skills

7. Work Conditions

• Fieldwork and travel may be required
• Flexible working hours during admission cycles

Job Type: Full-time

Pay: ₹20,000.00 - ₹28,970.59 per month

Work Location: In person