Marketing Executive

Role Overview

We are seeking a dynamic Marketing Communication & PR Executive to strengthen the brand presence of our professional firm head quartered in Ahmedabad with offices in many cities in India. The role requires someone with a proven track record in marketing communications, public relations, and client engagement ideally within professional services, consulting, or related industries. The candidate will be responsible for crafting and executing strategic communication initiatives that enhance brand visibility, build thought leadership, and support business development.

Key Responsibilities

Marketing & Branding

• Develop and implement the firms marketing and communication strategy aligned with business objectives.
• Manage brand positioning to differentiate the firm in the professional services and SME/large corporate ecosystem.
• Oversee design and production of marketing collaterals, brochures, newsletters, presentations, and digital content.
• Coordinate participation in industry events, seminars, and conferences to build visibility.

Digital Marketing & Online Presence

• Manage website, LinkedIn, and other professional platforms, ensuring content is current, relevant, and impactful for the Firm and its  partners and practice leaders.
• Drive content marketing campaigns, including blogs, case studies, client success stories, and newsletters.
• Optimize digital presence to attract new clients and talent.
• Track engagement metrics and recommend improvements.

Public Relations & Media Management

• Build and maintain relationships with local and national media, industry associations, and influencers.
• Draft and distribute press releases, thought leadership articles, and media pitches.
• Secure speaking opportunities, interviews, and editorial placements for partners.
• Monitor media coverage and prepare monthly PR/visibility reports.

Client Communication & Thought Leadership

• Work closely with partners and practice leaders to prepare client-facing communication materials.
• Curate and edit sector-specific insights, regulatory updates, and newsletters for clients.
• Position the firm as a thought leader in accounting, Assurance, tax, compliance, advisory and outsourcing services.

Internal Communication

• Develop internal communication channels to enhance employee engagement.
• Support leadership with employee newsletters, internal events, and recognition campaigns.
• Align internal branding with external positioning.

Key Skills & Competencies

• Strong expertise in marketing communications, PR, and brand management, preferably in professional services.
• Excellent written and verbal communication skills 
• Ability to craft clear, concise, and professional messaging for diverse audiences.
• Experience in digital marketing, social media management, and content creation.
• Strong networking and relationship-building skills with media and industry associations.
• Project management abilities to run campaigns, events, and initiatives independently.

Qualifications

• Graduate/Postgraduate in Marketing, Mass Communication, PR, or Business Administration.
• Minimum 1-2 years of experience in Marketing/PR roles (professional services/consulting/finance industry preferred).
• Familiarity with CRM tools, digital marketing analytics, and event management.