Marketing Executive

Job Title:

Company:

Location:

Company Overview:

ASAPP Info Global Group (www.asappinfoglobal.com) is a dynamic information platform with a strong foothold in Print (magazines), Digital, and Events. As a leader in providing business information in the construction, engineering, and infrastructure sectors, we empower decision-makers with critical insights, data, and analysis.

On a steep growth trajectory, we are seeking bright, eager, and experienced professionals to drive the marketing efforts that will propel our organization forward.

Key Responsibilities:

Marketing Planning & Strategy:

Develop annual marketing plans, including budgets and brand strategies aligned with organizational objectives.

Drive branding, product promotion, and communication strategies across multiple platforms.

Media Buying:

Execute effective media buying plans to promote magazines and ensure optimal ROI.

Brand Equity Management:

Collaborate with advertising sales, editorial teams, and promotional agencies to maintain consistent brand positioning and messaging.

Translate brand strategies into actionable revenue-generating plans with key clients.

Circulation & Subscriptions:

Strategize and execute plans to boost magazine circulation and subscriptions.

Analyse sales trends and develop annual proposals tailored to clients’ marketing needs across print, digital, and events.

Advertising & Events:

Coordinate with advertising and event agencies to conceptualize, create, and execute campaigns, monitoring their effectiveness.

ATL & BTL Activities:

Design and implement multi-channel marketing campaigns (ATL/BTL and digital) to accelerate revenue growth.

Manage connections with ad agencies, PR firms, and vendors for product launches and event promotions.

Financial Management:

Oversee and control marketing budgets to maintain financial health while achieving objectives.

Market Research:

Identify market information gaps, set research objectives, and commission studies to address them.

Marketing Innovations:

Conceptualize and execute innovative marketing activities to create new advertising opportunities and enhance brand presence.

Qualifications & Experience:

• Education:

  Graduate/Post-graduate (any discipline).

• Experience:

  Minimum 5 years in a marketing role, preferably in media and events sectors.

Skills & Competencies:

• Strong communication skills with excellent command of English (spoken and written).
• Proficient in brand communication, trade marketing, sales planning, and market research principles.
• Familiarity with traditional and digital media platforms.
• Detail-oriented, deadline-driven, and budget-conscious.

Working Days:

Timings:

Location:

Application Details

· To apply, please send your updated resume to hr2@asappinfoglobal.com or connect at 8291955626.

· Kindly mention your current salary, expected salary, and notice period.

· Shortlisted candidates will undergo a phone interview followed by an in-person meeting.