Marketing Executive

Groupsoft, an ambitious and fast-growing, US headquartered, SAP solutions and services company is looking for a Marketing Executive to support its global growth plans.

This is a critical role in promoting the company's offerings, driving lead generation, and positioning Groupsoft as a segment leader. This role focuses on crafting strategies, plans, and campaigns that effectively reflect and communicate the company's unique value proposition, engage with target audience, and support sales within a competitive enterprise software landscape.

KEY RESPONSIBILITIES

1. Planning and Execution

• Develop and execute comprehensive marketing plans to promote Groupsoft offerings
  
• Align marketing campaigns with business objectives, including visibility, engagement, lead generation, new offering launch, and brand building
  
• Work closely with leadership team and sales to ensure marketing initiatives support the overall goals

2. Marketing Data

• Ensure upkeep and integrity of CRM records

3.Content

• Collaborate with leadership and subject matter experts to create compelling marketing content that differentiates Groupsoft and communicates its thought leadership
  
• Maintain a repository of marketing content that includes presentations, infographics, blogs, case studies, whitepapers, brochures, videos, etc.
  
• Develop and manage email and social media campaigns to engage with prospects and existing customers
  
• Update, enhance and manage the company website and any landing pages
  

4. Visibility and Leads

• Implement targeted organic and paid digital marketing campaigns to create visibility, engagement and generate leads
  
• Maintain an event calendar and support online or other events that Groupsoft may organize or participate in

Market Research

• Conduct research on industry trends, target companies, and audience to ensure focused messaging and to identify new opportunities
  
• Analyse and report findings to refine marketing strategies

6.Performance Analysis

• Leverage the marketing automation tool stack to optimize and gain campaign insights
  
• Measure and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance
  
• Track metrics such as lead conversion, customer engagement, website traffic, and ROI on marketing activities
  

KEY SKILLS AND QUALIFICATIONS

• About 3 to 5 years of proven experience in B2B marketing, preferably within the IT or enterprise software space, selling into North America and Asia
  
• Understanding of SAP solutions, services, and industry trends a definite plus
  
• Proficiency in digital marketing tools and platforms
  
• Excellent written and verbal communication skills. Ability to grasp Groupsoft offerings
  
• Strong project management skills, with the ability to manage multiple campaigns and deadlines
  
• Experience with event marketing, webinars, and partnership marketing is a plus
  
• Data-driven mindset, with the ability to analyze performance metrics and optimize strategies accordingly
  
• Bachelors degree in Marketing, Business, or a related field