Marketing Executive

Job Description

Role & responsibilities 1. Develop and implement digital marketing strategies to enhance online presence, drive website traffic and increase customer engagement. 2. Plan and execute targeted digital campaigns across various channels, including social media, email marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising. 3. Analyze digital marketing metrics and KPIs to measure campaign performance, identify areas for improvement and optimize conversion rates. 4. Create compelling content for digital platforms, including website copy, blog posts, social media posts and email newsletters. 5. Manage social media accounts and engage with followers to build brand loyalty and foster positive relationships with customers. 6. Collaborate with internal teams to develop marketing collateral, including brochures, flyers and promotional materials, for on-ground marketing initiatives. 7. Plan and coordinate on-ground marketing events, such as seminars, workshops and trade shows, to connect with potential customers and promote our services. 8. Evaluate the effectiveness of on-ground marketing activities and adjust strategies as needed to maximize results and ROI. Preferred candidate profile 1. Proven experience in digital marketing, with a strong understanding of online advertising platforms, social media management tools and website analytics. 2. Demonstrated success in developing and implementing digital marketing campaigns that drive results and achieve business objectives. 3. Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences. 4. Strong project management skills, with the ability to prioritize tasks, meet deadlines and manage multiple projects simultaneously. 5. Creative thinker with a strategic mindset and the ability to think outside the box to develop innovative marketing strategies. 6. Experience in the financial services industry is a plus. 7. Proficiency in digital marketing tools and software, such as Google Analytics, AdWords, Facebook Ads Manager and email marketing platforms.