Marketing Executive

About the Company

Analytical Technology Laboratory (ATL) was established in 2016 in Coimbatore with the mission of delivering superior-quality, reliable, and sustainable testing solutions. We specialize in scientific research and analytical testing across various sectors, including food, water, agriculture, environment, marine, aquaculture, and textiles. Our cutting-edge technology and expertise help ensure that products meet national and international standards.

We are one of the fastest-growing testing and inspection agencies, ensuring hygiene, safety, and regulatory compliance for critical industries. Our goal is to educate and support businesses in maintaining product quality through precise and competitive testing solutions.

Job Summary

We are looking for a dynamic Marketing Executive to drive textile-related marketing initiatives. The candidate will be responsible for developing and executing marketing strategies, managing client relationships, and promoting ATL’s textile testing services to businesses.

Key Responsibilities

• Develop and implement marketing strategies for ATL’s textile testing services.
• Identify and engage with potential clients, including textile manufacturers, exporters, and retailers.
• Build strong relationships with industry stakeholders to promote ATL’s services.
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Coordinate with internal teams to align marketing strategies with business objectives.
• Develop promotional materials such as brochures, presentations, and case studies.
• Manage ATL’s digital presence, including social media, website content, and email marketing.
• Attend industry events, trade fairs, and conferences to represent ATL and generate leads.
• Work closely with the sales team to drive customer acquisition and retention.
• Track and report marketing campaign performance, suggesting improvements when needed.

Key Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Textile Technology, or a related field.
• Experience: 1-3 years of experience in marketing, preferably in the textile industry.
• Strong understanding of the textile market, testing standards, and industry trends.
• Excellent communication and interpersonal skills.
• Knowledge of digital marketing, social media management, and B2B marketing.
• Ability to work independently and collaborate with teams.
• Proficiency in Microsoft Office and marketing tools (CRM, email marketing platforms, etc.).

Why Join Us?

• Work with one of Coimbatore’s fastest-growing analytical testing companies.
• Opportunity to engage with leading textile businesses and expand industry expertise.
• Career growth opportunities in a dynamic and innovative environment.
• Competitive salary and incentives based on performance.

Job Types: Full-time, Permanent

Pay: ₹250,000.00 - ₹370,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: Remote