Marketing Database - Audience Management

Role & responsibilities

1.Audience Segmentation and the Ideal Customer Profile:

• Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads.
• Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns

2.Audience First Strategy, Consultation, & Usage:

• Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person)
• Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey.
• Ensure communication with key decision-makers within target organizations.
• Use data, insights and AI to improve the performance of our campaigns to our target audiences

3.Audience Data Enablement & Governance:

• Ensure target contact lists are consistent, accurate, and compliant across marketing systems.
• Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns.
• Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally.

Preferred candidate profile

• 4-6 years of experience in marketing data operations, marketing analytics, or a related role.
• Familiarity with audiences, segmentation, and marketing-owned communications strategy
• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex
• data and provide actionable insights.
• Knowledge of digital marketing channels and tactics
• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce
• Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines.
• Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently