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Marketing Database - Audience Management Cvent

3.0 - 5.0 years

7 - 10 Lacs

Gurugram

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Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target ...

Posted 3 months ago

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