Marketing Database - Audience Management Cvent

3.0 - 5.0 years

7 - 10 Lacs

Gurugram

Work from Office

Role & responsibilities 1.Audience Segmentation and the Ideal Customer Profile: Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns 2.Audience First Strategy, Consultation, & Usage: Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target organizations. Use data, insights and AI to improve the performance of our campaigns to our target audiences 3.Audience Data Enablement & Governance: Ensure target contact lists are consistent, accurate, and compliant across marketing systems. Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns. Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally. Preferred candidate profile 4-6 years of experience in marketing data operations, marketing analytics, or a related role. Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights. Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines. Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Posted 2 months ago

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