Marketing & Content Specialist

As a Content Marketing Lead at TNP SFL located in Gurugram, you will be responsible for spearheading content-driven marketing initiatives across our digital platforms. Your primary objective will be to enhance visibility and establish thought leadership in the supply chain technology sector. Working in close collaboration with the product and sales teams, you will develop targeted messaging and campaigns to position TNP SFL as an industry authority. Your responsibilities will include creating and overseeing content for various channels such as blogs, case studies, and email campaigns. You will be tasked with crafting impactful messaging for B2B logistics technology solutions including ERP, WMS, and TMS. Furthermore, you will be instrumental in devising content marketing strategies to bolster lead generation efforts and elevate brand recognition. Collaboration with diverse teams will be essential to ensure message consistency and accuracy, while staying abreast of industry trends in global supply chains, logistics automation, and enterprise technology. The ideal candidate for this role should possess 4-6 years of experience in marketing and content creation, with a strong background in logistics, supply chain, or enterprise IT solutions. Exceptional writing and storytelling abilities tailored for a B2B audience are crucial, along with proficiency in developing comprehensive content and copy. Being a self-starter capable of managing multiple projects and deadlines is essential, as is prior experience in a SaaS or logistics-tech environment. A fundamental understanding of performance metrics and content analytics would be advantageous for this position.,