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Marketing & Content Specialist

1 - 4 years

3 - 6 Lacs

Kota

Posted:2 weeks ago| Platform: Naukri logo

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Skills Required

digital marketing marketing strategy content editing content strategy research content creation creative writing marketing marketing campaigns search engine optimization campaigns lead generation content writing content marketing seo articles

Work Mode

Work from Office

Job Type

Full Time

Job Description

InvestAajForKal is looking for Marketing & Content Specialist to join our dynamic team and embark on a rewarding career journey. Content Strategy Development: Developing a comprehensive content marketing strategy aligned with the organization's goals, target audience, and brand identity. Content Creation: Creating high-quality and engaging content in various formats, such as blog posts, articles, infographics, videos, podcasts, and social media posts. Audience Research: Conducting research to understand the target audience's preferences, pain points, and interests to tailor content accordingly. SEO and Keyword Optimization: Incorporating search engine optimization (SEO) techniques and keyword research to improve content visibility and organic search rankings. Content Distribution: Developing a plan for distributing content through various channels, such as websites, social media platforms, email newsletters, and guest posting. Social Media Management: Managing social media platforms to promote content, engage with the audience, and build a strong online presence. Lead Generation: Using content marketing to generate leads and support lead nurturing strategies. Performance Tracking and Analysis: Monitoring the performance of content marketing campaigns and using analytics to measure the effectiveness of content in achieving marketing objectives. Brand Messaging: Ensuring that content aligns with the brand's messaging and tone, maintaining consistency across all marketing materials.

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