Location: Gurugram Full-Time | Experience: 4 - 6 years Your Role In this role, you will lead content-driven marketing efforts across our digital channels, helping us drive visibility and thought leadership in the supply chain technology space. You'll work closely with product and sales teams to craft targeted messaging and campaigns that position TNP SFL as an authority in the industry. Key Responsibilities Develop and manage content for blogs, case studies, email campaigns, and more Create high-impact messaging for B2B logistics tech offerings (ERP, WMS, TMS, etc.) Drive content marketing strategies that support lead generation and brand awareness Collaborate with cross-functional teams to ensure message consistency and accuracy Stay updated on trends in global supply chains, logistics automation, and enterprise tech Work with design and digital teams to deliver cohesive campaigns Requirements 4 - 6 years of experience in marketing and content creation Strong domain knowledge in logistics, supply chain, or enterprise IT solutions Excellent writing and storytelling skills for a B2B audience Experience in developing long-form content and copy writing Self-starter with the ability to manage multiple projects and deadlines Experience in a SaaS or logistics-tech company Basic understanding of performance metrics and content analytics Show more Show less
As a Content Marketing Lead at TNP SFL located in Gurugram, you will be responsible for spearheading content-driven marketing initiatives across our digital platforms. Your primary objective will be to enhance visibility and establish thought leadership in the supply chain technology sector. Working in close collaboration with the product and sales teams, you will develop targeted messaging and campaigns to position TNP SFL as an industry authority. Your responsibilities will include creating and overseeing content for various channels such as blogs, case studies, and email campaigns. You will be tasked with crafting impactful messaging for B2B logistics technology solutions including ERP, WMS, and TMS. Furthermore, you will be instrumental in devising content marketing strategies to bolster lead generation efforts and elevate brand recognition. Collaboration with diverse teams will be essential to ensure message consistency and accuracy, while staying abreast of industry trends in global supply chains, logistics automation, and enterprise technology. The ideal candidate for this role should possess 4-6 years of experience in marketing and content creation, with a strong background in logistics, supply chain, or enterprise IT solutions. Exceptional writing and storytelling abilities tailored for a B2B audience are crucial, along with proficiency in developing comprehensive content and copy. Being a self-starter capable of managing multiple projects and deadlines is essential, as is prior experience in a SaaS or logistics-tech environment. A fundamental understanding of performance metrics and content analytics would be advantageous for this position.,