Marketing & Community Executive

Job Title:

Company:

About HCG Cancer Hospital:

HCG (HealthCare Global Enterprises Ltd.)

Role Overview:

Marketing Community Lead

Key Responsibilities:

Community Outreach & Engagement

• Plan, organize, and execute

  community health awareness programs, cancer screening camps, and corporate wellness initiatives.

• Build and maintain strong relationships with

  local communities, NGOs, corporates, educational institutions, and associations.

• Collaborate with doctors, nursing teams, and patient support groups to enhance HCGs brand presence in the community.
  

Marketing & Branding

• Support the marketing team in implementing

  hospital-level promotional campaigns and events.

• Ensure brand consistency across all community programs and collateral.
  
• Manage

  patient testimonials, success stories, and digital content

  related to community initiatives.
• Work closely with the digital marketing team to

  amplify outreach activities

  across social media and local platforms.

Strategic Partnerships & Networking

• Identify and onboard community partners, influencers, and local stakeholders for long-term collaboration.
  
• Coordinate with

  corporate HR teams

  for tie-ups and health engagement programs.
• Participate in local events, exhibitions, and forums to promote HCGs cancer care expertise.
  

Data & Reporting

• Track and report the performance of community programs, including participation, leads generated, and conversion outcomes.
  
• Maintain a database of outreach events, partners, and feedback for continuous improvement.
  
• Provide insights to the marketing head for strategy development and ROI analysis.
  

Qualifications & Experience:

• Education:

  Graduate or Postgraduate in Marketing, Healthcare Management, Communications, or related field.

• Experience:

  36 years of experience in

  marketing, community engagement, or healthcare outreach

  (preferably in hospitals, healthcare NGOs, or wellness brands).

• Technical Skills:

• Proficient in MS Office (Excel, PowerPoint, Word).
  
• Basic knowledge of digital marketing and social media platforms.
  
• Comfortable with data reporting and presentations.
  

rohini.t@hcgel.com