Marketing - Category Lead

4 - 9 years

10 - 15 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities Own the marketing strategy for a specific product category. Conduct market research to understand customer needs and competitors. Plan and execute campaigns to promote the category across various channels. Coordinate with sales, product, and design teams for new launches and promotions. Monitor performance through data analysis and make recommendations for improvement. Manage the category budget and track return on investment (ROI). Identify opportunities for growth and innovation within the category. Preferred Candidate: MBA qualified in premium colleges Marketing experience in FMCG Industries

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