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Neal Analytics
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Marketing Campaign Specialist

Marketing Campaign Specialist

Neal Analytics

3 - 5 years

50 - 55 Lacs

Bengaluru

Posted:8 hours ago| Platform:

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Skills Required

Manager Quality Assurance Email marketing Marketing operations Genetics HTML Scheduling CRM Salesforce performance measurement marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Fractal is looking for a highly skilled and detail-oriented Comms Productions & Operations Specialist to join our dynamic marketing team. In this pivotal role, you will be the engine behind direct-to-user communication strategy & execution for our B2C marketing projects. You will be responsible for the end-to-end production, setup, and scaling of our email campaigns, push notifications, and in-app messaging. The ideal candidate is a technical and process-driven individual with a deep understanding of marketing automation platforms and a passion for creating seamless and impactful user communication at scale.

You will work cross-functionally with client s marketing, product, and engineering teams to ensure communications are flawlessly executed and contribute to key business goals like user engagement, retention, and conversion.

Roles and Responsibilities:

Campaign Production & Deployment:

Build, test, and deploy a high volume of marketing and transactional communications across email, push notifications, and in-app messaging platforms.

Manage the end-to-end production process, including HTML/CSS email template creation and modification, audience segmentation, setting up dynamic content, and scheduling sends.

Own the quality assurance process for all outgoing communications, ensuring accuracy, functionality, and brand consistency across all devices and clients.

Troubleshoot and resolve any technical issues related to campaign setup, rendering, or delivery.

Operations & Scaling:

Develop and maintain scalable processes and workflows for campaign production to improve efficiency and reduce errors as our user base grows.

Manage and organize our communications calendar, ensuring timely delivery of all campaigns.

Collaborate with the data and engineering teams to ensure the necessary user data attributes are available and correctly integrated into our messaging platforms.

Document all production processes and best practices to create a centralized knowledge base.

Performance & Optimization:

Implement and manage tracking parameters for all communications to ensure accurate performance measurement.

Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and opt-out rates for all channels.

Partner with the lifecycle marketing team to set up and execute A/B tests to optimize communication performance, including subject lines, copy, design, and send times.

Provide regular reporting and insights on communication performance to stakeholders.

Platform Management:

Be a subject matter expert on marketing automation and CRM platforms

Manage the health of our communication platforms, including list hygiene, deliverability monitoring, and preference center management.

Stay current with the latest features and capabilities of our tools to recommend and implement improvements.

Mandatory Technical Skills:

Marketing Automation/CRM Platforms: Proven, hands-on experience with one or more enterprise-level marketing automation platforms

HTML & CSS for Email: Strong proficiency in HTML and CSS specifically for creating and troubleshooting responsive email templates.

Audience Segmentation: Experience with complex audience segmentation and logic to deliver personalized communications.

Push & In-App Notifications: Direct experience setting up and deploying push notifications and in-app messages for mobile applications.

Liquid or Similar Templating Language: Experience with templating languages (e.g., Liquid, Handlebars) for personalizing content at scale.

Mandatory Non-Technical Skills:

Exceptional Attention to Detail: A meticulous eye for detail to ensure error-free execution of communications.

Strong Organizational and Project Management Skills: The ability to manage multiple projects and deadlines in a fast-paced environment.

Problem-Solving Abilities: A proactive approach to identifying and solving technical and process-related challenges.

Process-Oriented Mindset: A passion for building efficient and scalable workflows.

Excellent Communication Skills: The ability to clearly communicate technical concepts and project status to both technical and non-technical stakeholders.

Collaborative Spirit: A proven ability to work effectively with cross-functional teams.

Education Qualification and Certifications Required:

Bachelor s degree in Marketing, Information Systems, Business, or a related field.

3-5 years of hands-on experience in a marketing operations, email marketing, or technical marketing role, with a strong focus on B2C mobile apps.

Demonstrated experience managing communication channels for a large-scale user base.

(Optional but highly recommended) Certifications in relevant marketing automation platforms (e.g., Braze Certified Marketer, Salesforce Marketing Cloud Email Specialist).

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Marketing Campaign Specialist