Marketing Campaign Manager

As a Campaign Management Manager, you will play a crucial role in designing, implementing, and managing Salesforce Marketing Cloud, a powerful customer relationship management (CRM) platform tailored for marketers. Your primary responsibility will be to enable marketers to create and nurture effective marketing relationships and campaigns with customers. This involves integrating comprehensive solutions for customer journey management, email marketing, mobile marketing, social media engagement, web personalization, advertising, content creation and management, as well as data analysis. To excel in this role, you must possess a deep understanding and practical experience in leveraging Salesforce Marketing Cloud tools and functionalities such as Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. You should have a proven track record in executing successful marketing automation campaigns, including tasks like audience segmentation, journey creation, and analytics. Furthermore, expertise in integrating Salesforce Marketing Cloud with CRM systems like Salesforce and Microsoft Dynamics is essential to ensure seamless data flow. Proficiency in AMPscript and SQL is crucial for customizing email content, creating intricate data filters, and conducting advanced data manipulations. Your leadership skills will be put to the test as you guide and mentor a team of SFMC developers and administrators. A solid understanding of web development technologies like HTML, CSS, and JavaScript will help you in creating and customizing landing pages and email templates effectively. Additionally, you should be well-versed in API integration concepts to facilitate data exchange between SFMC and other platforms. Proficiency in data analysis and reporting tools such as Tableau and Power BI will enable you to extract insights and present performance reports effectively. Your roles and responsibilities will include collaborating with marketing teams and project managers to develop and execute marketing automation strategies using Salesforce Marketing Cloud. You will lead a team of SFMC developers and Subject Matter Experts (SMEs), provide technical guidance, and ensure adherence to best practices. Designing, configuring, and implementing various components of SFMC, overseeing data integration, executing marketing campaigns, conducting A/B testing, ensuring security and compliance, troubleshooting issues, documenting processes, staying updated with SFMC trends, and maintaining data hygiene are also key aspects of your job. Moreover, you will be responsible for maintaining accurate records, completing required reports, and following all Desktop Procedures (DTPs) and Standard Operating Procedures (SOP) to carry out tasks efficiently. By staying updated with the latest trends in Salesforce Marketing Cloud, you can suggest innovative solutions and improvements to enhance marketing strategies and overall performance.,