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Marketing Campaign Manager

Marketing Campaign Manager

Silverfied

2 - 6 years

0 Lacs

delhi

Posted:15 hours ago| Platform: Shine logo

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Skills Required

crm retention email sms segmentation bidding campaign execution collaboration reporting analytics kpi monitoring tracking attribution push campaigns lifecycle campaigns personalized customer journeys performance marketing budget optimization targeting creatives conversion metrics tracking integrated campaigns insights delivery improvement recommendations

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be responsible for CRM & Retention activities which include running email, SMS, push, and lifecycle campaigns. Additionally, you will be building segmentation and personalized customer journeys to improve retention, reduce churn, and effectively manage Customer reach. Key Responsibilities: - Run email, SMS, push, and lifecycle campaigns - Build segmentation and personalized customer journeys - Improve retention, reduce churn, and manage Customer reach - Optimize budgets, bidding, targeting, and creatives - Track Conversion metrics - Plan, launch, and optimize integrated campaigns - Collaborate with product, design, analytics, and brand teams - Monitor campaign performance and KPIs - Deliver insights and improvement recommendations - Ensure accurate tracking and attribution Qualifications Required: - 2-4 years experience in CRM, retention, or performance marketing - Strong skills in segmentation, lifecycle campaigns, and paid media management - Experience with CRM tools - Analytical and data-driven campaign management skills Please note that the job is a Full-time position and the work location is in person.,

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Marketing Campaign Manager