Marketing Automation Specialist

Job Description

Role & responsibilities Job Title - Marketing Automation Specialist **Experience in using Marketing Automation platforms such as Salesforce Marketing cloud/Pardot or Eloqua Job Location - Gurgaon (Full time - Office ) Please share CVs on anuja.thakkar@sgs.com and mention your total experience, current and expected CTC and notice period. The primary responsibility of a Marketing Automation Specialist is to manage and optimize marketing automation processes to enhance campaign performance and efficiency. This involves designing and executing advanced marketing campaigns, managing requests and providing training and support. The specialist is also expected to perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology that contributes to the goals of the business affiliates in the generation of business leads. Preferred candidate profile Evaluate and Manage Requests: Oversee and assess the completeness of requests and related documents submitted to the marketing automation request queue. Design and Execute Campaigns: Develop and implement advanced marketing automation campaigns using SGS templates, ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Provide training to internal stakeholders for any of the tools and processes that the corporate communications team is responsible for. Webinar Management: Manage the configuration of webinars through the companys official tool, providing training to marketers on how to use the tool and host top level webinars, enabling marketers to promote and host webinars for their clients, including the creation of complex multi-step campaigns as required. Survey Implementation: Manage and implement surveys using the official survey tool, including promoting them through email channels and coordinating with other teams for multiple channels approach. Tool Integration Management: Direct and oversee tool integrations managed by the team, ensuring all processes adhere to industry best practices. Quality Assurance: Conduct comprehensive QA on campaigns designed by teammates and marketers, identifying errors and inconsistencies between the draft output, while ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Service Level Agreement Adherence: Ensure adherence to the Marketing Automation teams Service Level Agreement, providing prompt responses to requests within 24 hours of receipt and ensuring completion of requests within the agreed schedule with business marketers. Project Involvement: Take on non-operational tasks directly linked to SGS.com and/or Marketing Automation projects as assigned by the team lead, team manager, or the Marketing Automation Project Manager. Proactive Task Management: Undertake additional tasks that align with the department and/or organizations vision and goals, demonstrating a proactive approach in supporting broader team objectives. Mentorship and Guidance: Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance. Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure seamless execution of marketing automation campaigns and contribute to continuous improvement initiatives. Trend Awareness and Process Improvement: Stay updated with the latest trends in marketing automation and suggest improvements for existing processes and strategies. Performance Optimization: Collaborate with stakeholders to improve campaign performance through A/B testing, remarketing/retargeting, and other industry best practices. Perks and benefits As per company's standard