Marketing Automation Manager(Salesforce Marketing cloud)

Job Title :

About The Client:

About The Job:

• Experience Level: 6 - 8 years
• Main Technology: Salesforce Marketing Cloud (SFMC)
• Independence: High expected to take initiative during cross-functional collaboration
• Decision-Making: High should support team members to achieve optimal campaign outcomes
• Communication & Stakeholder Interaction:
• Collaboration with Line Manager, Local Multichannel Team, Content Hub Partners, Multichannel Campaign Partners, SFMC technical lead & developer
• Innovation & Change:
  
• High level of innovation required
• Ability to handle rapid changes and complex digital marketing assignments
• Other Responsibilities:
  
• Direct influence on department trust and team spirit across Commercial and Corporate Affairs, GBS, and MEO departments
• Potential for expanded responsibilities with increased HQ/Affiliate collaboration on new multichannel initiatives

Essential Job Functions

• Day-to-day execution of multichannel campaigns in SFMC/OCE-Marketing
• Build and execute end-to-end journeys using SFMC components including:Segments, emails, automations, cloud pages, and journeys
• Build processes and execute campaigns on newer channels like WhatsApp and SMS
• Translate sales/marketing requirements to functional marketing automation campaigns
• Utilize Data Studio, Automation Studio, Journey Builder, and other SFMC features
• Manage campaign requests and ensure smooth, timely delivery
• Provide recommendations for journey logic and campaign flow improvements
• Provide internal support and training on marketing automation platforms
• Manage marketing automation efforts and implement best practices
• Optimize workflows for productivity and campaign execution
• Troubleshoot, QA, and ensure quality across campaigns and workflows
• Develop and document scalable processes for continuous improvement
• Address issues impacting quality and timeliness in project delivery
• Define processes and timelines for activating new channels
• Act as SME on SFMC suite and related functionalities, including:
• Email Studio, Automation Studio, Web Studio, Journey Builder, Contact Builder, Cloud Page Creation, Social Studio, Query Studio, Einstein STO
• Contribute to achieving Multichannel Execution Service KPIs:
• Time to market
• Service satisfaction

Qualifications

• Education:
  
• Bachelors in Engineering (preferably Computer Science or E&C); Masters degree or above in relevant area preferred
• Experience:
  
• 8+ years in digital marketing, campaign management, automation, and platform integration
• 7+ years with Salesforce Marketing Cloud
• Hands-on experience with SFMC end-to-end campaigns and multichannel delivery (email, WhatsApp, SMS)
• Experience in pharmaceutical digital marketing preferred
• Familiarity with OCE-Marketing and OCE-Sales (IQVIA) is a plus
• Technical Skills:
  
• Strong knowledge of HTML, CSS, Amp script, SQL
• Data management, segment building, and data preparation for imports
• Certifications:
• SFMC certifications (Email Specialist, Marketing Cloud Consultant) are a plus
• Other Requirements:
• Strong analytical and problem-solving skills
• Ability to work cross-functionally in a fast-paced environment
• Excellent communication and collaboration abilities
• Proven ability to challenge the status quo and improve processes
• Fluency in written and spoken English; additional languages are a plus

How to Apply:

Equal Opportunity Employer:

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