SFMC Specialist

As a Senior. Marketing, you will participate in, and eventually lead Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle, including presales. An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.

Responsibilities

This is a varied delivery role, with the following responsibilities assigned, (depending on your

skills and experience as well as company needs):

• Salesforce Marketing Cloud implementation, configuration, data migration, and

working with Marketing Cloud Connect, and other Integrations,

• Lead requirements gathering, solution design, and writing statements of work,

• Communicate project concepts and outcomes to client project stakeholders,

• Design and delivery of solutions in Email Studio

• Design and implement, for automated email/mobile journeys using Email Studio,

Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to

optimize further

• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,

• Experience in reporting and analysing email activity using Email Studio reports and

Journey Builder. Proficiency with Data Views and Discover Reports within Analytics

Builder, Einstein Engagement,

• Design and/or build integrations between Marketing Cloud and 3rd party

applications or data sources,

• Conduct user training and actively promote user adoption of Marketing Cloud,

• Track record for delivering marketing automation projects in a fast-paced

environment, and able to successfully keep to deadlines.

• Required Qualifications and Background

• At least 4 years experience working hands-on in Marketing Cloud implementations,

ideally involving integrations with Salesforce core and other platforms.

• Certified Marketing Cloud Consultant, Email Specialist and Developer

Knowledge, Skills, and Abilities Required:

• Ability to work with clients to design customer journeys, and associated data models.

Extensive experience with Marketing Cloud Studios & Builders, most importantly

Email Studio, Content Builder, Journey Builder and Automation Studio, Cloud Pages,

Mobile Studio and Personalization.

• Understanding how to build a custom preference center.

• Conceptual understanding, to be able to establish data models, work with API’s and

configurations

• Hands-on development knowledge of AmpScript, SQL, SSJS, and decent expertise in

HTML, CSS, JavaScript, jQuery, and JSON. 

• Experience with Salesforce CRM ADMIN 

• Have a ‘can-do’ attitude and be a good team player.

• Clear communication skills to make complex technical matters simple when when

communicating with non-technical stakeholders and client executives,

• Bachelor’s, postgraduate degree or professional qualification.

Desirable/bonus:

Desirable experience: Datorama, Interaction Studio, Data Cloud