Marketing ATL/BTL Manager

Job Title: Marketing Executive – ATL/BTL

Location: ADYAR

Department: Marketing

Reports to: Marketing Manager / Head of Marketing

Job Summary:

We are looking for a dynamic and creative Marketing Executive to plan and execute ATL (Above The Line) and BTL (Below The Line) marketing activities. The ideal candidate will be responsible for developing, implementing, and measuring the success of campaigns aimed at enhancing brand visibility and driving customer engagement.

Key Responsibilities:ATL (Above The Line) Activities:

• Coordinate with media agencies to plan and execute TV, radio, print, and outdoor advertising campaigns.
• Monitor performance and ROI of ATL campaigns.
• Assist in media planning and budget management.
• Ensure brand consistency across all media channels.

BTL (Below The Line) Activities:

• Plan and organize on-ground activations, events, product launches, and exhibitions.
• Coordinate with vendors, promoters, and event agencies.
• Manage point-of-sale marketing materials and ensure timely distribution.
• Conduct roadshows, sampling activities, and dealer/retail promotions.
• Support field teams in executing trade marketing initiatives.

General:

• Track competitor marketing activities and generate insights.
• Analyze campaign results and prepare reports for internal review.
• Collaborate with design, content, and sales teams to ensure cohesive campaigns.
• Maintain marketing calendars and campaign schedules.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in ATL/BTL marketing roles.
• Excellent communication and organizational skills.
• Ability to manage multiple projects under tight deadlines.
• Familiarity with marketing tools and analytics platforms.
• Willingness to travel for on-ground activities/events.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person