Marketing Associate

We are seeking a creative and results-driven Marketing Specialist to join our dynamic marketing team. This role involves overseeing and executing marketing strategies that drive brand awareness, engagement, and sales growth. The ideal candidate will have a blend of traditional marketing expertise with an understanding of digital platforms to optimize outreach.

Key Responsibilities:

?Develop and execute marketing campaigns that align with business goals.

?Conduct market research to identify trends, customer needs, and competitive landscape.

?Collaborate with cross-functional teams (product, sales, etc.) to deliver integrated marketing plans.

?Utilize digital platforms (social media, email, website, etc.) to increase online visibility and engagement.

?Manage content creation and distribution for digital channels to enhance brand presence.

?Analyze marketing performance data and metrics to optimize campaigns and reporting.

?Assist in event planning, promotions, and public relations activities.

?Maintain strong relationships with external agencies and vendors.

?Ensure all marketing efforts are aligned with the overall brand strategy.

Qualifications:

?Bachelor's degree in Marketing, Business, or a related field.

?Proven experience in marketing, with a focus on digital marketing preferred.

?Strong communication and project management skills.

?Creative mindset with an eye for detail.

?Ability to work in a fast-paced environment and handle multiple projects