Marketing Associate

Marketing Associate

Key Responsibilities

• Identify, shortlist, and onboard relevant micro and mid-tier influencers (Instagram, YouTube, etc.) for campaigns.
• Build and maintain long-term relationships with influencers, creators, and agencies.
• Negotiate deals that maximize ROI while staying within budget.
• Monitor content trends, formats, and viral opportunities to plug Leap campaigns naturally.
• Coordinate influencer briefs, ensure timely content delivery, and track performance metrics.
• Brainstorm and execute creative influencer campaigns for IELTS, study abroad, and other Leap products.
• Maintain a creator database (size, niche, engagement, cost).

Requirements

• Extrovert personality – comfortable networking and building rapport.
• 0-1 years of experience.
• Excellent communication & negotiation skills – both written and verbal.
• Up-to-date with Instagram/YT/Reels/TikTok trends.
• Analytical mindset to track influencer performance & campaign ROI.
• Bonus: Prior experience in influencer marketing or creator partnerships.

Who You Are

• A deal-closer.
• Social media nerd – spends time on reels/shorts not just for fun, but to decode trends.
• Content-friendly – you understand what “works” and what “flops.”
• Entertainment-focused – you know how to make boring topics fun.
• Passionate about education and helping Indian students succeed abroad.