Marketing Associate

As a Marketing Associate in Pune, you will be an integral part of our marketing team in the food and beverage industry. Your role will involve executing marketing campaigns, conducting research, and supporting various promotional activities. This is an exciting opportunity for a self-starter who is eager to gain experience and grow within a dynamic team. Your responsibilities will include assisting in planning, implementing, and monitoring marketing campaigns across digital, social media, email, and print channels. You will collaborate with creative teams to develop engaging content that aligns with brand guidelines and campaign objectives. Tracking and analyzing campaign performance metrics will be essential for improving future initiatives. Additionally, you will support content creation for social media, blogs, newsletters, and other digital platforms. Managing and updating website and social media content to ensure accuracy and engagement will be part of your tasks. You will also contribute to developing marketing materials like brochures, presentations, and advertisements. Conducting market research on trends, customer preferences, and competitor activities within the food and beverage sector will be crucial. Analyzing data to provide insights into customer behavior and marketing effectiveness, as well as presenting findings to the marketing team to inform strategy, will be key aspects of your role. You will assist in planning and coordinating promotional events, product launches, and partnerships. Working closely with sales teams to maintain messaging consistency and supporting field marketing efforts will be important. Furthermore, you will provide logistical support for trade shows, tastings, and other marketing events as required. To be successful in this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or a related field, along with 1-2 years of marketing experience, preferably in the food and beverage industry. Strong written and verbal communication skills, proficiency in digital marketing tools and social media platforms, basic knowledge of SEO, Google Analytics, and CRM software, as well as being detail-oriented with excellent organizational and multitasking abilities are essential. Preferred qualifications include familiarity with graphic design tools like Canva, Adobe Creative Suite, experience in event coordination or trade show support, and strong analytical skills to interpret data and draw insights. If you are passionate about marketing and eager to contribute to a dynamic team within the food and beverage industry, this Marketing Associate role in Pune might be the perfect fit for you.,