Marketing Associate (Influencer & Brand Activations)

About Role:

We're looking for a dynamic Marketer Influencer & Offline Marketing to bridge the gap between our brand and its audience, both online and offline. You'll collaborate with creators, curate immersive on-ground experiences, and amplify our brand's Feel Good, Always philosophy through authentic, memorable brand moments.

Key Responsibilities

• Plan and execute influencer marketing campaigns end-to-end from shortlisting to outreach, coordination, and performance tracking.
• Build and maintain relationships with influencers, agencies, and collaborators.
• Lead offline activations, pop-ups, and brand experiences with seamless execution.
• Manage logistics, sampling, and creative collaterals for on-ground marketing.
• Collaborate with social media and creative teams to ensure cohesive storytelling.
• Track and report campaign performance, ROI, and feedback to improve future initiatives.
• Stay ahead of trends in influencer and experiential marketing to suggest new ideas.

Required Qualifications

• Min 1 years of experience in influencer marketing, brand activations, or events (D2C/lifestyle brands preferred).
• Excellent communication and coordination skills.
• Creative, detail-oriented, and proactive in a fast-paced environment.
• Passion for people, aesthetics, and storytelling-driven experiences.
• Influencer campaign management
• Event planning and on-ground activation
• Brand communication and storytelling
• Vendor and agency coordination
• Relationship building and negotiation
• Social media awareness and trend tracking

Perks and Benefits

• Competitive CTC: Up to ?4.2 LPA
• Work with a fast-growing, purpose-driven clean fragrance brand
• Opportunity to lead high-visibility influencer and brand activation projects
• Collaborative and creative work culture that encourages experimentation
• Exposure to both online and offline brand strategy
• Direct mentorship from senior brand and marketing leaders
• Access to exclusive brand events, launches, and partner experiences
• Employee discounts on our platform
• Learning and growth opportunities across marketing verticals

Interview Process

• Round 1: Initial screening with HR/recruiter.
• Round 2: Discussion with Marketing Manager (Influencer & Events).
• Round 3: Final interview with Co-founder or Brand Head.