Marketing Associate

Job Description

Job Responsibilities Work internally to develop measurable, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force that are aligned with business priorities, objectives and goals Develop plan and manage the execution of an integrated campaign from start to finish and manage timelines and budgets Support Hexagon direct marketing activities, covering multiple channels (direct mailing campaigns, Hexagon newsletters, events etc.) Develop and create marketing materials, design and print, consistent with the corporate identity Plan, develop, and execute campaigns including webinars, lead nurturing, email campaigns, events, and other digital and online programs Support planning and execution of large-scale virtual and live customer events that help build and strengthen relationships and revenue growth with existing customers, and acquisition of targeted accounts Coordinate and execute field marketing activities. Collaborate with sales team members to optimize marketing program effectiveness. Work with the wider marketing team to coordinate and implement cross-functional programs. Maintain and update marketing databases and customer relationship management (CRM) systems. Education / Qualifications Bachelor degree in Marketing or Business Administration. Masters Degree will be a plus 3-5 years experience in B2B (direct) marketing in a comparable high tech products company or in a relevant industry company Expert skills in Microsoft Office. Knowledge of HTML, SalesForce.com or Marketing automation (preferably Pardot) is a plus Prefer experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions. A high attention to detail is a must Responsible, flexible and customer oriented a pragmatic attitude is needed Excellent relationship building and communication skills Ability to work under pressure in a deadline driven and international environment Excellent knowledge of English, oral and written is essential What can Hexagon offer you A challenging and dynamic role with a constantly changing subject matter Always having an eye on development and ensuring you can grow to your potential A challenging environment where you can make a difference A dynamic and open company culture