Marketing and Communications Manager

Job Description

Job Title: Marketing Communications Manager Job Type : Full-Time Experience: 5 -10 Years Department: Marketing & Communications Industry: Edutech Job Summary : We are looking for a skilled and strategic Marketing Communications Manager to lead the development and execution of integrated marketing communication strategies. The ideal candidate will oversee brand messaging, internal and external communications, digital campaigns, and public relations efforts. This role is pivotal in shaping how the company is perceived in the market and in building a strong, consistent brand voice. Key Responsibilities: *Develop and implement comprehensive marketing communication plans aligned with business goals *Manage and maintain consistent brand messaging across all communication channels *Create compelling content for marketing collateral, press releases, newsletters, website, and social media *Coordinate with design and digital teams for creation of visual assets, videos, and multimedia content *Oversee PR campaigns, media relations, and industry outreach *Support product launches and promotional events with messaging, materials, and coverage strategies *Monitor communication performance metrics and optimize campaigns accordingly *Manage internal communications to ensure alignment across departments *Collaborate with sales, product, and executive teams to support go-to-market and brand awareness initiatives *Manage relationships with external agencies, media partners, and vendors Qualifications & Requirements: *Bachelors or Masters degree in Marketing, Communications, Journalism, or a related field *5 to10 years of experience in marketing communications or a related field *Strong written and verbal communication skills *Experience in digital content strategy, branding, PR, and media planning *Knowledge of marketing analytics tools, email marketing platforms, and CMS systems *Proven ability to manage multiple projects and deadlines in a fast-paced environment *Strong interpersonal skills and experience working cross-functionally *Attention to detail and commitment to quality messaging Preferred Skills: *Prior experience in Edutech *Proficiency with tools such as Adobe Creative Suite, Canva, or Figma *Knowledge of SEO/SEM and basic HTML is a plus *Familiarity with CRM tools like Salesforce or Zoho CRM What We Offer: *Competitive salary with performance-based incentives *Health insurance and wellness programs *Creative freedom and ownership over marketing campaigns *Professional development opportunities *A collaborative and innovative work culture