[{"Salary":"20k - 25k per month" , "Remote_Job":false , "Posting_Title":"Marketing and Communication Specialist Trichy" , "Is_Locked":false , "City":"Tiruchirappalli" , "Industry":"Education" , "Job_Description":"
Job Description:
We are seeking a dynamic and experienced Marketing & Communication Specialist to join our team. The ideal candidate will be responsible for leading the development and execution of marketing strategies, enhancing brand communication, and managing public relations efforts. This role demands creativity, strategic thinking, and a proven track record of success in marketing, communications, and public relations, with a focus on delivering high-impact results.
Key Responsibilities:
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Marketing Strategy Development:
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Design, implement, and manage integrated marketing campaigns to drive brand awareness, lead generation, and customer retention.
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Work closely with the sales and product teams to ensure alignment of marketing strategies with business objectives.
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Conduct market research to identify opportunities for new campaigns, positioning, and product promotions.
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Communication and Branding:
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Develop and manage internal and external communication strategies, ensuring consistent messaging across all channels.
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Create compelling content for various platforms, including social media, websites, newsletters, blogs, and press releases.
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Oversee the creation and maintenance of the company\u2019s brand guidelines to ensure consistency in messaging and visual identity.
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Public Relations & Media Relations:
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Manage media relations and coordinate PR activities to enhance the company\u2019s public image and reputation.
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Build relationships with key media outlets and influencers to ensure positive media coverage.
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Coordinate and oversee press releases, media events, and product launches.
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Team Leadership & Collaboration:
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Lead and mentor a team of marketing and communication professionals, fostering a collaborative and high-performance environment.
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Coordinate with cross-functional teams to ensure the successful execution of marketing and PR initiatives.
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Performance Analysis & Reporting:
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Monitor and analyze marketing campaign performance, media coverage, and communication effectiveness.
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Provide regular reports to senior management with insights and recommendations for continuous improvement.
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