Marketing and Alliances Manager - Children's Category

You will be working for one of the top publishing houses that focuses on sharing captivating stories with a wide readership. Their extensive catalog comprises over 2,000 titles ranging across 10 imprints and various genres. Authors associated with this esteemed publishing house have received numerous literary accolades. As the Marketing Manager for the Children's Division, your primary responsibility will be to craft and implement robust marketing strategies to propel the success of the company's children's book titles and related products. This role necessitates a profound comprehension of retail marketing, event organization, and strategic alliances, particularly within the realms of brand, FMCG, or toy industries. The ideal candidate should possess a proven track record in launching successful products, managing retail merchandise, and fostering collaborations to amplify brand visibility and drive sales. Your key responsibilities will include developing and executing multi-channel marketing campaigns for children's titles, overseeing product launches in alignment with brand objectives, collaborating with various teams to ensure consistent messaging, driving retail marketing initiatives, organizing high-impact events, negotiating strategic partnerships, managing relationships with external agencies and partners, and maintaining brand consistency throughout all marketing materials. To excel in this role, you should hold a Bachelor's degree in Marketing, Business, Communications, or related fields, with an MBA or equivalent being advantageous. A minimum of 5 years of marketing experience, specifically in retail marketing, product launches, and brand management, is required. Experience in the children's sector, FMCG, toys, or related industries will be beneficial. Strong project management skills, excellent communication abilities, a creative mindset, and proficiency in digital marketing tools are essential for success in this position. Your role will involve analyzing marketing performance metrics, preparing insightful reports for senior management, staying updated on industry trends and innovative technologies, and fostering a collaborative and high-performance culture within the team. Efficient allocation of the marketing budget to maximize impact is also a crucial aspect of this role.,