Marketing Analyst

Muthoot FinCorp (MFL)

2 - 5 years

2 - 5 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Product management Campaign planning Data analysis Google Analytics Marketing campaigns Market research Digital marketing Marketing Analyst Marketing strategy marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Analyst 1

This role will be responsible for driving data-driven decision making across digital marketing initiatives. KRAs will include:

From NITs or other top Engineering colleges
Gathering and analysing data from various sources, including market research, customer feedback, and internal data sets
Identifying trends and patterns in the data to inform marketing strategy and campaign planning
Collaborating with cross-functional teams, including marketing, product management, and sales, to translate data insights into actionable recommendations
Developing dashboards and reports to track key performance metrics and present findings to stakeholders
Participating in the planning and execution of A/B and multivariate tests to optimise marketing campaigns and improve ROI
Keeping up-to-date with industry trends and best practices in data analysis and marketing.
Experience on working with marketing data and tools such as Google Analytics, Adwords, and marketing automation platforms is mandatory.

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