MARKETING ANALYST-LHL

Job Description

Lighthouse Learning Group, formerly known as EuroKids International, is India's leading Early Childhood & K-12 Education group, backed by global investment firm KKR. Driven by its purpose to unlock human potential by igniting the love for learning through its institutions, which includes leading brands like EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Mother’s Pet Kindergarten, Centre Point School, Heritage International Xperiential School, Heritage Xperiential Learning School, Finland International School Maldives and Phoenix Greens School of Learning. Nurturing over 190,000 students every day, Lighthouse Learning emphasizes a 'Child First' philosophy, innovative pedagogy, and child safety. With 1,850 Preschools and 60 K-12 Schools, it empowers 1,650 women entrepreneurs and employs a direct and indirect workforce of over 22,000 people. Roles & Responsibilities * Develop and maintain robust consumption reports and dashboards to enable in-market performance measurement and data-driven decision making * Provide input into category definition and product hierarchy and ensure consistency across data providers * Provide syndicated data driven insights * Assist in development of innovation sales forecasts and performance measurement * Set up a tracking mechanism through daily/weekly reports tracking digital marketing activities * Test, measure, analyze, and check the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV) * Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement * Work closely with in-house teams with thorough reports and provide actionable insight