Marketing Analyst-B2B- Upto 17LPA-

We are Hiring for B2B Company in Bangalore location.

Responsibilities:

? Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a

detailed understanding of channel operations.

? Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.

? Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.

? Perform forecasting and predictive analysis for the various business units.

? Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.

? Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline

contribution.

? Own marketing attribution modeling and recommend budget allocation across channels.

? Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.

? Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.

? Support A/B testing, personalization, and campaign optimization with actionable data insights.

? Conduct competitive and industry benchmarking to guide growth strategy.

Requirement:-

? 35 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organisations.

? Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft

Clarity, Mixpanel, Amplitude, Heap, or Userpilot.

? Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).

? Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.

? Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle

metrics.

? Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for

leadership.