Market Research Lead

As a Market Research Lead at iMerit, you will play a crucial role in supporting the global marketing and sales organization by identifying target accounts, contacts, and use cases specific to these accounts. Your role will involve conducting market research, generating leads, and providing actionable insights to enhance marketing effectiveness and support sales pipeline development. **Key Responsibilities:** - **Lead Generation:** - Research industries and companies to identify product-market fit and revenue scaling opportunities. (KPI: Number of new opportunities identified per month) - Identify key contacts within target companies using specific personas and titles for outbound marketing and sales. (KPI: Number of key contacts identified and added to the CRM per week) - Identify use cases in each account to personalize interactions. - **Market Research:** - Conduct competitor analysis to understand offerings and market positioning. (KPI: Completion of competitor analysis reports with actionable insights on a quarterly basis) - Utilize web-based tools for information gathering and data scraping to build potential lead lists. (KPI: Number of qualified leads generated via data scraping tools monthly) - Look for intent signals to identify accounts with higher conversion possibilities. (KPI: Number of accounts flagged based on intent signals per month) - **Marketing Support:** - Collaborate with marketing to ensure accurate lead management tracking and revenue attribution. (KPI: Accuracy rate of lead tracking reports - target: 95%) - Track the quality and performance of accounts and contacts and share quarterly reports. (KPI: Number of actionable insights generated from data analysis per quarter) - Provide valuable information on contacts and companies to assist the sales team. (KPI: Average feedback score from the sales team on the quality of information provided - target > 7) - Understand marketing campaigns for contacts and accounts mined and support execution using marketing tools. (KPI: Number of campaigns where contact insights were used and the conversion rate of those campaigns) **Working Approach:** - Work on alternating Saturdays from home or occasionally in the office. - Travel when needed (at least once a quarter) - Adaptable hours to connect with global teams. - Proven ability to thrive in a self-starting environment. - Comfortable working with data and attention to detail. - Strong organization and time management skills. **To be Successful:** - Be Proactive, Curious, Insightful, Detail-Oriented, and a Problem Solver. - Focus on being Insight Focused and analyzing performance for improvements. **Qualifications:** - 3-5 years of relevant experience in research, lead generation, or revenue operations. - Minimum of 3 years in a multinational company working with global stakeholders. - Bachelor's Degree in Engineering, Data Analytics, Business Administration, or related field. - Prior experience with database tools like ZoomInfo, SalesNavigator, Apollo, or Lusha. - Experience in data analysis, reporting, and dashboard creation. - Strong analytical skills, ability to prioritize projects, navigate ambiguity, and present clear solutions. **Preferred Experience:** - Understanding of database tools and reporting in Salesforce or equivalent tools. - Strong project management and collaboration skills. - Excellent English communication skills. - Experience in researching market trends in AI/Machine Learning/Data Science. Feel free to learn more about iMerit on our website and watch our journey on YouTube.,