Market Research Internship

As an intern at Krishworks Technology & Research Labs, you will have the following day-to-day responsibilities: - Conduct in-depth research on industry trends, customer needs, and competitive offerings in the company's product and IT infrastructure space. - Analyze competitor products, pricing strategies, market positioning, and value propositions. - Identify target customer segments and ideal customer profiles (ICPs). - Support the development of SWOT analyses and market entry strategies. - Contribute to customer surveys, interviews, feedback collection, product PPTs, brochures, and user manuals. - Present findings in the form of reports, presentations, and dashboards to internal stakeholders. - Track regulatory and technological developments that may impact the Company's Product. - Collaborate with marketing, product, and sales teams to align insights with business objectives. About Company: Krishworks Technology & Research Labs, incubated by IIM Calcutta Innovation Park, supported by IIM Ahmedabad & ISB DLabs-Hyderabad, is working in the Ed-tech & software technology products sector. Since 2015, the organization has worked towards rural English literacy, by imparting quality skills to students, training local teachers, & helping them with technology. The flagship product - Hi-Tech English Classes, is available for schools & is driven through their app - TechieTeacher. The company also caters to K-12 Science & English needs through exercise-based online & offline study materials with QR-coded books and an app. Krishworks Technology Innovations drives the technology division through its Bangalore office, & is involved in building highly specialized & complex software solutions for niche sectors worldwide - which includes learning management systems, ERPS, IoTs, cloud and companion apps & web solutions.,