Market Research Analyst

Market/Lead Generation Research Executive

Key Responsibilities:

1. Lead Database Creation:

• Identify and compile high-quality prospect lists tailored to specific industries, revenue ranges, job titles (decision-makers), and geographical locations.
• Utilize tools like LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Crunchbase, and similar platforms to gather accurate contact and company data.
• Maintain and regularly update the database with clean, organized, and segmented lead data.

2. Market Research & Intelligence:

• Conduct in-depth market and industry research to identify new trends, opportunities, and competitive landscapes.
• Analyze data on market size, customer segments, growth potential, and emerging markets.
• Prepare concise reports and presentations for leadership to support strategic planning and decision-making.

3. Sales Support:

• Collaborate closely with the sales team to understand target customer profiles and refine outreach strategies.
• Assist in identifying new market segments or verticals for business development initiatives.
• Provide ad-hoc research support for key client meetings, pitches, and campaigns.

4. Reporting & Documentation:

• Create and maintain dashboards, trackers, and reports to present findings and performance metrics.
• Document research methodologies, data sources, and validation processes to ensure transparency and repeatability.

Required Skills & Qualifications:

• 3-5 years of experience in lead generation, sales support, or market research.
• Proficient in research and lead-gen tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, etc.
• Strong analytical and data interpretation skills.
• Proficiency in Microsoft Excel, Google Sheets, and CRM software (e.g., HubSpot, Salesforce).
• Excellent communication and presentation skills.
• High attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience working in B2B sales or SaaS environments.
• Knowledge on IT Services , GCC, BOT would be an added advantage.