Market Research Analyst

The company is a technology firm specializing in AI, machine learning, and big data solutions, aiding B2B technology marketing, sales, and product management teams in enhancing their outreach efforts. With a workforce of over 120 employees based in Pune, the US, and Australia, the company is seeking dedicated individuals eager to establish a rewarding career in the dynamic hi-tech industry. As a Market Analytics QC, your primary role will involve the generation and validation of technographics data, identification of product keywords, and monitoring emerging technologies. This position necessitates a comprehensive comprehension of various technologies, their applications, and adoption rates. You will be tasked with distinguishing between similar technology products based on nuanced features and conducting competitive analyses. Key Responsibilities: - Comprehend the business objectives, particularly for marketing and sales teams of technology product vendors, and devise research methodologies to explore data sources, validate technographics data produced by our pipelines. - Gather data on technology products, vendors, consumers, competitors, and the market landscape. Consolidate this information into actionable insights, reports, and presentations to provide recommendations. - Utilize both modern and traditional methods to compile and analyze data. - Conduct online market research and document findings in databases. - Assess program methodology and key data to ensure accuracy and correct positioning of releases. - Remain abreast of market trends, external research, and implement industry best practices. Qualifications: - Demonstrated experience in market research analysis pertaining to technology products and vendors. - Proficiency in interpreting large datasets and managing multiple tasks concurrently. - Strong communication and presentation capabilities. - Excellent command of SQL, MS Excel, and basic Python scripting. - Acumen in search engines, web analytics, and business research tools. - Familiarity with CRM programs. - Sound understanding of data collection techniques. - Working knowledge of data warehousing, modeling, and mining. - Strong analytical and critical thinking skills. - Bachelor's degree in Engineering or an MBA with a technical background related to data.,