Reliance Retail logo

Market Execution Executive (Trade Marketing)

0 years

0 Lacs

mumbai metropolitan region

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing strategies drive planning deployment strategy merchandising design effectiveness data analysis collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

To execute strategies to drive channel growth, customer loyalty and enhance brand visibility in stores. To collaborate with cross-functional teams, including sales, marketing, and trade marketing, to ensure effective channel activation and the achievement of business objectives.
  • Assist Market Execution Manager in planning and deployment of activation strategy and initiatives in line with various brand objectives, across various consumer touchpoints, including online and offline channels
  • Execute brand activation campaigns, including experiential marketing events, product launches, sponsorships and promotional activities
  • Implement channel activation plans that encompass trade promotions, point-of-sale (POS) materials, Primary and secondary merchandising in Modern Trade stores and other relevant initiatives to drive sales and brand presence
  • Design and implement channel loyalty plan to drive store loyalty and share growth in relevant channel. Design and implement initiatives to augment consumer loyalty
  • Monitor and evaluate the effectiveness of brand and channel activation initiatives through data analysis, consumer feedback, and market research
  • Identify opportunities for improvement and implement strategies to optimize campaign performance
  • Collaborate with internal stakeholders such as sales teams, trade marketing, and brand managers to align on channel strategies, provide guidance, and drive execution excellence
  • Manage trade promotion programs to maximize sales, increase market share, and optimize promotional spend, while ensuring alignment with brand strategies and customer requirements
  • Build and maintain strong relationships with key channel partners, distributors, retailers, sales team, merchandising team and other stakeholders to drive collaboration and foster mutually beneficial business partnerships.

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Reliance Retail

Retail

Hyderabad

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