Manger/Sr. Manager- Digital- Performance Marketing

Rolle-

Department-

Location Noida

Key Skills

Interest candidates can call on 9560089511/ Immediately

• Proven experience in digital marketing
• Strong understanding of current online marketing concepts, strategies, and best practices
• Hands-on experience with SEO, Google Ads, Google Analytics, Meta Ads, and marketing automation tools
• Excellent communication and copywriting skills
• Ability to think creatively and analytically
• Strong organizational and time-management skills
• Provide insights for corporate strategy decisions involving capital allocation, debt restructuring, and financial restructuring.
• Supported working capital optimization by monitoring receivables, payables, and executing compliant funding strategies.
• Extended support in maintaining banking relationships and handling credit facilities like LCs, BGs, and project financing.

Primarily Key Responsibilities Supporting Function Responsibilities

• Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising
• Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) and create engaging content
• Perform ongoing keyword discovery, expansion, and optimization
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Maintain and update the company website as needed
• Stay up to date with the latest trends and best practices in digital marketing
• Manage and schedule content for all social media platforms
• Monitor engagement, respond to comments/messages, and grow online presence
• Assist in planning and executing PR activities and media outreach
• Support in organizing and promoting brand campaigns and events
• Collaborate with designers and content writers for branding material
• Maintain consistency in brand voice across all digital and offline channels
• Coordinate with external agencies and influencers for brand collaborations
• Track, analyze, and report performance of branding and PR initiatives

Behavioral & Functional Competencies

• Creativity & innovation
• Result-oriented
• Adaptability
• Team collaboration
• Attention to detail
• Communication skills
• Time management
• Problem-solving
• SEO & SEM
• Performance marketing
• Social media management
• Content creation
• Email marketing
• Google Analytics & reporting
• Branding & brand consistency
• PR & influencer outreach

Qualification

• Bachelors degree in Marketing, Mass Communication, Digital Media, or a related field
• MBA in Marketing or Digital Strategy (preferred)

Experience

• 816 years of experience in Digital Marketing
• Exposure to Performance and social media marketing
• Hands-on experience lead generation
• Interest candidates can call on 9560089511/ Immediately