Manager/Senior Manager - Brand Activation

Job Description

PURPOSE OF THE JOB: Drive activations and lead generation in east zone to enhance brand consideration and leads for business in conjunction with channel needs and marketing strategy Drive Product level initiatives across HDFC Life and Partner branches Amplify Brand campaigns and Centrally driven marketing efforts across the mapped geographies DUTIES & RESPONSIBILITIES: Lead Generation: Drive templated activities for regular inflow of leads across channels. Introduce & Scale up lead generation activities for newer channels. Create & implement regional opportunities for customer engagement & customer acquisition. Facilitate central and Retail tie-ups for lead generation for partners. Drive Key metrics - Leads, No. of advisor codes, No of Policies, CPL & ROI. Drive Brand & Product Initiatives & Brand Visibility: Drive Product launch initiatives across HDFC Life and Partner branches. Amplify brand campaigns & centrally driven marketing efforts in regions. Enhance visibility of the brand through several OOH and activation initiatives. Be a Brand Guardian & custodian on the field Office Branding- Branch/Partner Venue visibility through signage's & in-house branding Regional Support: Organize Customer Awareness Programs, HNI meets, external BOPs. Assist in managing sales and partner events Stakeholder management/Collaterals/Vendor Management/Planning/Budgeting: Work in close coordination with Key Account Team and Zonal leadership to design and execute the Marketing Plan Collateral Management ensure availability of product collaterals, fliers and proposal forms in branches Vendor Management -Timely support and payments Monthly planning and budgeting Periodic & timely reporting to HO. CANDIDATE REQUIREMENT: MBA /PGDM- Marketing, full time 2-8 yrs of work experience post MBA A proven track record of performance with at least 2-8 years of experience in Marketing/Regional Marketing with BTL focus Should have strong Communication and Presentation skills