Manager/ Senior Manager - Analytics (Marketing Analytics)

About the Role:

M/ SM Analytics

Key Responsibilities:

• Lead marketing analytics initiatives across digital channels (Meta, Google, Programmatic, CRM, Affiliates, etc.).
• Build and manage dashboards, performance reports, and key marketing KPIs (CAC, LTV, ROI, retention, etc.).
• Provide actionable insights and recommendations to optimize campaigns, user acquisition, and retention strategies.
• Collaborate with marketing teams to drive A/B testing, experimentation frameworks, and attribution modeling.
• Own marketing attribution, media mix modeling, and marketing spend optimization.
• Partner with data engineering teams to ensure robust data pipelines and clean data availability.
• Analyze customer journeys, cohort performance, and funnel conversion rates.
• Present findings and strategic insights to senior leadership and cross-functional teams.

Required Skills & Experience:

• 5–8 years of experience in marketing analytics, digital analytics, or business analytics.
• Strong expertise in SQL, Excel, and data visualization tools (Tableau, Power BI, Looker, etc.).
• Experience working with digital marketing platforms (Google Ads, Meta Ads, GA4, CRM systems).
• Sound understanding of customer acquisition metrics (CAC, LTV, ROAS, churn, etc.).
• Experience in marketing attribution models and/or MMM is preferred.
• Hands-on experience in Python/R for data analysis is a plus.
• Strong problem-solving, critical thinking, and communication skills.
• Experience working in consumer tech / e-commerce / fintech / online services domains is an advantage.

Preferred Qualifications:

• Bachelor's or Master's degree in Engineering, Statistics, Mathematics, Economics, Business Analytics, or a related field.
• Experience managing small to mid-sized analytics teams is a plus.

Why Join Us?

• Opportunity to drive marketing strategy through data-led decision-making.
• Work with a high-growth, fast-paced digital business.
• Collaborative culture with learning and growth opportunities.