Manager - Programming Strategy (Qual), Star Maa

We’re Hiring:

At Star Maa, we are driven by stories that inspire, entertain, and connect millions of viewers every day.

To strengthen our Programming Strategy team in the Telugu entertainment space, we’re looking for a passionate and analytical professional who can transform qualitative and quantitative research into powerful consumer insights and content strategies.

In this role, you will:

• Lead qualitative and quantitative research initiatives for Star Maa, managing end-to-end execution with external vendors and preparing impactful presentations for management.
• Synthesize insights across multiple research studies to create compelling presentations for internal stakeholders and clients.
• Leverage AI tools (e.g., ChatGPT or similar) to generate timely, nuanced reports and insights.
• Expand and manage the research agency ecosystem, identifying new partners and methodologies to strengthen insights.
• Conduct weekly performance analysis for Star Maa and competitors shows to predict ratings and assess the competitive landscape.
• Collaborate with the content team to develop detailed story-universe decks for new fiction and non-fiction shows.
• Translate both qualitative and quantitative data into clear, actionable insights.
• Adapt quickly to evolving business needs with agility and comfort in ambiguity.
• Stay curious about audience behavior, content trends, and entertainment industry dynamics.
• Telugu Language Proficiency is mandatory.

What we're looking for:

• Strong analytical and presentation skills.
• Proven ability to convert insights into strategic recommendations.
• Passion for audience research, entertainment, and cultural storytelling.

Join us and be part of a powerhouse team of storytellers and strategists shaping the future of Telugu entertainment.

If you’re ready to make an impact and help us craft the next chapter of Star Maa’s journey, we’d love to hear from you!

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