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Jubilant FoodWorks
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Manager - Precision Marketing

Manager - Precision Marketing

Jubilant FoodWorks

8 - 13 years

|

3 - 14 Lacs

kolkata west bengal india

Posted:1 month ago| Platform: Foundit logo

Apply

Skills Required

marketing trade marketing brand activation budgeting

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities:

Formulate consumer based marketing strategies and work closely with operations on tactical and strategic interventions that would aid maximizing local opportunities for the brand
Monitor business trends and identify gaps in the market that provide opportunities for incremental revenue and sustainable business growth
Work on Monthly Precision calendar for regional support that would help gain business numbers
Develop an annual marketing strategy for Key days and Festivals.
Work on New Store Opening Template and timely execution. Should be able to value add in current proposition and drive improvement in the process.
Closely work with other marketing teams i.e. Digital, CRM, NPD and Brand regarding on ground execution.
Control and monitor the performance and take appropriate course corrections wherever required.
Generate local insights on brand preference and related parameters and use the same as inputs while designing communication initiatives.
Continuously monitor competitive strategies and develop counter strategies as appropriate in close coordination with Ops.
Manage and control annual marketing budget allotted to support region at PAN INDIA level.

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Jubilant FoodWorks

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