Manager - Marketing - Web3

About Antier Solutions:Antier Solutions Pvt Ltd is a leading blockchain and Web3 development company, delivering cutting-edge solutions in DeFi, NFTs, Metaverse, and crypto banking. With a strong global presence and a product-driven approach, we are revolutionizing the decentralized ecosystem.Role Overview:We are looking for a Marketing Manager with a deep understanding of the Web3 industry, specifically from a product-based Web3 background. The ideal candidate should be well-versed in blockchain, crypto, and DeFi marketing strategies, community building, and growth hacking to drive product adoption and brand awareness.Key Responsibilities: Strategic Marketing & Brand Growth:- Develop and execute marketing strategies for Web3-based products.- Drive brand positioning and product awareness in the blockchain industry.- Optimize digital marketing campaigns across multiple channels. Product Marketing & GTM Strategy:- Develop and execute go-to-market (GTM) strategies for Web3 products.- Conduct competitive analysis and market research for blockchain-based solutions.- Work closely with product teams to align marketing strategies with product roadmaps. Community & Ecosystem Engagement:- Build and nurture an engaged community across Twitter, Telegram, Discord, and other social platforms.- Manage influencer partnerships, ambassador programs, and Web3 community initiatives.- Organize and promote AMA sessions, webinars, and hackathons. Growth Hacking & Performance Marketing:- Implement data-driven growth marketing techniques to acquire users.- Optimize paid campaigns (Google Ads, Twitter Ads, LinkedIn, etc.) for maximum ROI.- Leverage SEO, content marketing, and PR to boost organic reach. Collaboration & Leadership:- Work with cross-functional teams including product, sales, and engineering.- Manage partnerships and sponsorships within the Web3 ecosystem.- Monitor and report on KPIs, engagement, and campaign performance.Required Skills & Qualifications:- 8+ years of experience in marketing, with at least 3-5 years in the Web3/blockchain industry (preferably product-based).- Strong understanding of crypto, DeFi, NFTs, and blockchain technology.- Proven experience in community building, content marketing, and digital advertising.- Hands-on experience with Twitter, Telegram, Discord, LinkedIn, Medium, and YouTube.- Excellent communication, analytical, and leadership skills.- Knowledge of Google Analytics, SEO tools, paid marketing tools, and Web3 growth hacks.Preferred:- Prior experience in a product-based Web3 startup.- Familiarity with crypto trends, tokenomics, and blockchain marketing regulations.- Experience in PR, partnerships, influencer collaborations, and NFT marketing.Why Join Antier Solutions Be part of an industry-leading Web3 innovation hub. Work with global blockchain experts and cutting-edge products. Hybrid/Remote flexibility and competitive salary. High-growth opportunities in the evolving blockchain landscape.