Social Media Manager

Social Media Marketer (Propacity)

Company Overview:

Propacity is a leading proptech company in India, revolutionizing the real estate industry through cutting-edge technology. Since our inception in 2021, we have empowered over 100 top real estate developers and 1500 brokers nationwide. Our platform enhances sales velocity, simplifies operations, ensures compliance, and provides unique market insights, replacing complex workflows with user-friendly solutions.

Propacity is driven by a team of seasoned professionals with extensive experience in both real estate and technology sectors, committed to building a high impact growth company. With the support of top investors like Good Capital, Inuka Capital, and notable individuals including leaders from CoinSwitchKuber, Dr. Vaidya, and Gojek, among others, we are poised for exponential growth.

Vision 2030:

Our vision is to become the preferred choice for every Indian homebuyer, offering a trustworthy, easy, and seamless real estate transaction experience through Propacity powered developers and brokers. As India's real estate sector grows from $250 billion to a $1 trillion economy by 2030, we are dedicated to organizing, streamlining, and instilling trust in the industry where individuals invest their life savings.

Role Overview -

Were looking for a talented and client-friendly Social Media Marketer to take ownership of content strategy, execution, and performance for Propacity and our clients. This is a client-facing role, so you must be comfortable handling external communication, presenting ideas, and building strong relationships.

You will be the bridge between the internal marketing/design team and the client, ensuring their brand vision translates into compelling and result-driven social content.

Key Responsibilities

• Act as the primary point of contact for clients, understanding their goals, preferences, and business objectives.
• Build and execute social media strategies tailored to each client, aligned with broader marketing goals.
• Oversee content calendars, guide visual direction, and write/craft compelling posts that reflect the brand's voice.
• Plan and run promotional campaigns, product launches, and moment marketing activities across platforms like Instagram, LinkedIn, Facebook, and Twitter.
• Work closely with the design, copy, and performance marketing teams to execute content plans and deliverables on time.
• Track performance metrics (engagement, reach, conversions, etc.), prepare monthly reports, and present actionable insights to clients.
• Coordinate and optimize paid campaigns through Meta Ads, LinkedIn Ads, etc. when needed.

Who are you ?

• 3+ years of experience in social media management, preferably with client-facing exposure.
• Strong interpersonal and communication skills — confident in managing client calls, feedback loops, and strategic presentations.
• Deep understanding of major platforms: Instagram, LinkedIn, Facebook, Twitter etc.
• Proficiency in tools like Hootsuite, Buffer, Meta Business Suite, Canva, etc.
• Strong creative thinking, problem-solving ability, and attention to detail.
• Experience in the real estate or tech/startup industry is a plus.
• Comfortable working in a fast-paced, dynamic environment with quick turnarounds.

What You’ll Get

• The chance to shape brand narratives for Propacity and its partner clients.
• Direct exposure to decision-makers, founders, and business leads.
• A high-impact role with room for creativity, leadership, and rapid growth.
• A collaborative and startup-driven environment that celebrates ownership.
• Competitive compensation and flexible working arrangements.