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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values:
About EssenceMediacom : A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy \u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
Reporting of the role
This role reports to: Group head / Director
3 best things about the job:
1. Get to work on one of the largest FMCG accounts in India
2. To work & learn from Best Talent in the Industry in Media Buying
3. Opportunity to explore & implement opportunities across traditional & Digital Media
In this role, your goals will be:
In three months:
- To work closely with immediate Manager & understand clients business and current Media strategy.
- Take immediate Charge of All Data, Reports & Trackers that is shared regularly with clients.
- Deal Evaluation & Closures on frequency channels as per benchmarks given by Immediate Senior
In six months:
- Briefing Channels on grids as per parameters, Evaluation & Closures on deals along with Group Head
- Client interaction - for report sharing, Upgrades, conversions & also lead impactful activations (stings, Non FCT, vignettes etc)
- Talking to Media Partners on under-deliveries, MGs, Upcoming Properties, etc
In 12 months:
- To understand & provide data backed analysis for Next Years Annual Approach
- Participating in pitch work - data collection, analysis and segregation
What your day job looks like at GroupM:
- Reporting & Campaign Management
- Identifying new Media opportunities for client
- Analyzing Media trends
Skills and Experience
What youll bring:
- Willingness to learn and drive to succeed
- Solid understanding of all media channels and with knowledge of strengths and weaknesses of each channel
- First-class negotiation skills delivery of a balanced approach to the marketplace
- Well networked in the market
- Extremely flexible attitude and an ability to read between the lines.
- Quick turnaround time & sharp analytical skills
- Ability to work well under pressure. Able to handle tough situations with clients, auditors, internal stakeholders & media owners.
- A passion for all things media, with a strong understanding of industry trends in media
- A strong commercial negotiator - able to gauge good value for our clients and influence senior people within large media companies to deliver it
- Excellent interpersonal and communication skills both written and verbal.
- Proven ability to motivate and develop staff and delegate effectively.
Minimum qualifications:
- Grad/PG degree majoring in marketing or media preferred.
- Experience in understanding a commercial business.
- 4-6 yrs years of experience in media buying/planning.
- Client Management experience
- Excellent presentation skills
- Strong communication skills
- Willingness to be hands-on and a team player.
