Manager - Distribution (Supply Chain)

Role & responsibilities

Geography: All India

1. Warehousing & CFA Management

• Clear strategy on CFA Mapping, Appointment, and Operations.
• Cost optimisation of distribution of goods (CFA to Distributor)
• Inventory management at CFA
• Guardrails for stock condition
• Distribution timelines from CFA to Distributor

2. RTM (distribution & route management)

• Distributor (Direct/ In-Direct) Mapping, Appointment, and Operations.
• ROI management of distributors
• Grievances management of distributors
• Process & adherence of supply to the retail (GT & MT)
• Motivate channel partners for involved & evolved business.
• Manage audits or inspections related to distribution.
• Ensure timely and accurate delivery of goods.
• Resolve delivery delays, damaged goods, or order errors.
• Communicate with distributors or channel sales teams to ensure expectations are met.

3. Trade Marketing

• Channel Strategy; Develop & execute strategies made for each trade channel (modern trade, general trade, wholesalers, etc.).
• Retailer Engagement & Loyalty; Build & execute strong relationships with distributors, dealers, and retailers. Also, structure a long term loyalty programme to engage retail partners.
• Promotions & Schemes; Plan & effective execution of trade promotions (discounts, margin schemes, etc.) to push volume and visibility.
• Point of Sale Materials (POSM); Design and manage the deployment of in-store branding materials (standees, danglers, posters, etc.).
• Print & Outdoor Advertising; Coordinate with agencies for newspaper ads, billboards, radio, etc. (when required)
• On-ground Campaigns; Design & execute on ground activity to drive product trials.

4. Cross-Functional Collaboration

• Work closely with Cross function & Sales Team to align trade promotions with field execution.
• Create & Coordinate with Brand Marketing for consistent messaging.

5. Budget Management & Reporting

• Plan and allocate budgets for trade and offline marketing initiatives.
• Track expenses and ensure cost-effective execution.
• Report campaign performance and suggest improvements.

What can candidate expect?

• An opportunity to grow fast.
• Freedom to challenge status quo, Freedom of expression
• Challenging work environment and exposure to manage complex operation
• Open door culture

Skill set requirement

• Masters degree in any field.
• Minimum of 13 to 15 years of experience in sales & distribution, Trade Marketing.
• Strong knowledge of distribution management.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Willingness to travel as required.

About US

PLEASE VISIT OUR WEBSITE

www.panaceabiotec.com

Preferred candidate profile

Experience

Industry

Profile