Manager- Digital Marketing || Meta Specialist

About Info Edge:

Info Edge mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage, and we will continue doing all that is needed to attract and retain the best available talent.

About BU:

Performance Marketing

• Plan, execute, and optimize Meta Ads campaigns for India-focused and international audiences (Traffic, Conversions, Lead Generation).
• Manage budget allocation and forecasting across domestic and global campaigns to maximize ROAS.
• Conduct A/B testing for creatives, ad copies, and audience segments tailored to regional preferences.

Strategic Inputs

• Identify growth opportunities in emerging geographies and audience segments.
• Collaborate with product and analytics teams to define KPIs and attribution models
• Monitor competitive landscape and recommend innovative approaches for Meta advertising.

Creative & Brand

• Collaborate with design teams or independently create high-performing ad creatives (Images , videos, carousels) for domestic and international campaigns.
• Ensure brand consistency while adapting messaging for cultural nuances in global markets.
• Stay updated on Meta Ads policies, algorithm changes, and creative best practices globally.

Required Skills:

• Experience in performance marketing with a focus on Meta Ads.
• Proven track record of scaling campaigns and achieving high ROI.
• Proficiency in analytics tools (Meta Insights, Google Analytics).
• Creative skillset: Ability to conceptualize and design ad creatives using tools like Canva, Figma, Adobe Suite, Freepik
• Excellent communication and stakeholder management skills.
• Experience in consumer internet is a strong plus.

Why Join Us?

At Shiksha.com, you'll be part of a mission-driven team committed to transforming education choices for millions of students. This is a high-impact role offering the opportunity to shape the marketing function for both domestic & international markets on meta platforms.