Posted:2 weeks ago| Platform: Shine logo

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Job Type

Full Time

Job Description

The Assistant Manager- Product (Real Estate) will play a crucial role in the conceptualization and development of new real estate projects by translating market intelligence and customer insights into impactful product strategies. Your responsibilities will include conducting feasibility studies, competitor benchmarking, and customer needs assessments to identify market gaps and opportunities. You will collaborate with internal departments such as design, strategy, marketing, and sales to craft detailed project briefs that align stakeholder expectations with real-world requirements. In this strategic role, you will be tasked with developing compelling product USPs, optimal unit mixes, and pricing strategies that resonate with the target audience. Your contribution will be vital in shaping the initial product proposition, positioning it effectively in the market, and defining robust go-to-market strategies. Ideal candidates for this role are individuals who excel at the intersection of design thinking, business strategy, and real estate domain knowledge. If you are passionate about making a tangible impact on how products are envisioned and brought to life in the built environment, this position is tailored for you. Key Responsibilities: - Collaborate with design, marketing, and senior leadership to ensure alignment on product vision, goals, and timelines. - Prepare detailed project briefs through research, stakeholder consultation, and market requirement analysis. - Define product USPs and recommend optimal unit mix and configuration strategies. - Conduct market research and feasibility studies to identify customer aspirations and competitive gaps. - Support go-to-market strategies with pricing inputs, layout analysis, and creation of sales enablement tools. - Strategically manage inventory releases and develop tailored strategies for slow-moving units. - Monitor competitor activity and extract actionable insights for product and marketing teams. - Ideate with marketing and technology teams in building credible product roadmaps. Qualifications & Skills: - 2-4 years of experience in real estate, product management, or strategy roles. - Strong understanding of civil engineering and architectural principles. - Ability to read and interpret floor plans, elevations, and master layouts. - Proficiency in MS Excel, PowerPoint/Canva, and AutoCAD is mandatory. - Excellent skills in market research, analysis, communication, and stakeholder management. - Bachelor's degree in Civil Engineering, Architecture, Real Estate, or a related field. - MBA or Business Management qualification is a plus. Location: Century Horizon, Jakkur, Bangalore North Industry: Real Estate Experience: 2-4 Years,

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